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read my sauce

I build consumer AI companies. This is where I think out loud.

🔥 latest dropyou cannot buy a k factorVirality is not content and it is not incentives. It is product, and only one of the five things that make it work can be bought.23 Sep 2026 · 5 min read

the archive

  1. 16 Sepflamme's k factor was 0.7. only 0.2 of it counted.6 min
  2. 09 Septhe best acquisitions aren't rescues. they're puzzle pieces.4 min
  3. 14 AugOrganic or Paid: The Question I Get Asked Most, and Why It's the Wrong One4 min
  4. 29 Julhere's what i'm building after flamme4 min
  5. 20 Jul50 million views didn't get flamme acquired. 50% retention did.3 min
  6. 30 Junoriginality is a tax. and you need to stop paying it.4 min
  7. 16 Junmaking content got cheap. distribution didn't.6 min
  8. 12 Juni got 50 million organic views, i still don’t know how to go viral from scratch (and neither should you)12 min